Broken shopping cart is a problem that plagues the eCommerce world and Shopify Stores are no exception. Shopify makes a range of apps available for recovering abandoned shopping carts. They offer implements such as Popups and reminders over Facebook messenger, and abandoned cart emails. Cross-device carts help save abandoned carts. Shopify offers inbuilt Abandoned cart functionality with all plans.
These apps are easy to set up wherein one sees the lost orders roll in. A merchant uses optimized and pre-built templates that are known to work. One also gets to edit email text, add branding and choose timings for sending the emails. One automates a set of 3 attractive emails. The default template can be customized by the drag and drop mechanism. Adding product images to the email is also easy, alongside a direct checkout button. You can also add discounts to the checkout buttons.